Our Process

We’ll start with a creative questionnaire and a kick-off call.

Not everyone has video animation in the budget, but it’s a powerful tool when done right. Together, we can help the world. We let each client choose from a list of nonprofits or small businesses in need. We’ll then provide a free 30-second animation from our team. Something we can all be proud of.

Develop the look and feel of your project with style frames.

Our creative team will design a few frames of the story to set the tone for the overall animation. We want to ensure brand elements, character design, and overall look and feel are not only approved but make you happy. The process usually takes a few rounds of changes to the right look and feel to build out the complete vision. It’s important that we get character and major design elements correct before advancing. We’ll lock the style when you give the go-ahead.

We design every frame of the story before it begins to move.

Now that the look is final, our team builds the full storyboard. This process is iterative and we’ll pass this back and forth until all feedback is addressed. We want to make sure every part of the story makes sense and looks great before we animate. Get excited – it’s about to come to life!

A secret to successful animation is getting it to sound just right.

As the storyboards are being completed, we’ll work on the sound. We want to find the right music, voice talent, and sound effects to help bring the experience to life. We work with an expansive network of voice artists. Voice over (VO) is included on all our animations, but some clients prefer to bring their own talent to the table. We’ll advise as needed. Music and sound effects (SFX) are also selected before we build out the animation.

Make it all come to life through the magic of animation.

This is the moment we’ve all worked hard to reach. You and your internal clients are ready for the first look — and because of our proven process, there won’t be any surprises. Instead, it’ll gel and bring the smiles out. We expect some tweaks at this stage (e.g. timing, small text changes, music cue adjustments, etc.) and will be ready to roll on your feedback.

Sweet as! That’s a little something we like to say in New Zealand.

Now the hard work is done and it’s time for you to get to publishing. We’ll send the final files to you in high resolution and ready to publish onto the platforms of your choice. We also provide closed caption files for you. Audio Descriptions are available upon request.

If you need any guidance on release strategies and online advertising, let us know!

Now that you have your video animation, it’s time for you to make someone else smile. We’ll provide a short list of nonprofit organizations or companies in need that have requested a free 30-second animation. You decide who gets the animation and we’ll get to work.